China Mobile phone giants join hands to open a traditional high-end market, offensive TD
Customized by the depth of China Mobile’s first cell phone OPhone Motorola MT710, a few days ago an official visit Beijing’s market. According to the plan, China Mobile will Dixon pass, days of sound communications, Motorola’s first flip phone to the Chinese New Year sales, which means that the company for the TD-SCDMA (hereinafter referred to as “TD”) high-end mobile phone market, has officially launched the offensive.
Dixon pass hundred shops achieve the stocking
From the present situation, MT710 Dixon pass has 130 stores in Beijing to achieve Distribution. In order to promote the Cikuan OPhone large-scale mobile phone sales, Dixon pass the joint and other aspects of China Mobile launched a massive offensive in the market.It is learned that the purchase of MT710 consumers can receive a value of 2399 yuan for MOTO bone conduction Bluetooth headset HX1 1, while with the Dixon-pass for the Spring Festival, and “a plane a promotion” policy, consumers can receive a purchase rice cookers and other gifts.
“From a strategic sense, this China Mobile led by the Motorola device, powered OMS-based operating system OPhone mobile phones, will accelerate the pace of TD high-end mobile phones dominate the market, the real strength of strengthening the TD smart phones.” Sub-Dixon pass Beijing Feng Qi, general manager of analysts believe that the price due to the current manufacturers and distributors are increasing promotional efforts, so MT710 in the Beijing market with a strong competitive edge.
In the meantime, Dixon pass has invested 10 million yuan to start ahead of the Spring Festival market offensive, centralized purchase of 20 million phones in stocking, stocking for the first time in which more than half of 3G mobile phones.
3G users hit 100 million mark for the next few years
Currently on the market in the sale OPhone cell phone as LG, Dopod and other 4 or so, MT710 accession will enhance the overall mobile phone OPhone strength of TD mobile phones aimed at stimulating growth.
Three senior analyst at consulting ZHENG Heng said that China Mobile TD-fat edge industries first and the greatest efforts in industrial policy, from the depth of customization, high subsidies to the special fund for the launch of TD, based on their own operating system OPhone the introduction of mobile phones and mobile MM and other aspects of the layout, making TD a technical development to overcome the “shortcomings”, from the market, brand and industry chain in various sectors has made tremendous success.
Statistics show that last year in December in Beijing, TD users more than 130,000, more than WCDMA users 30%, end of last year, TD users reached 5.51 million. In the TD mobile phone sales in the context of rapid growth, China Mobile launched a joint OPhone Motorola phone at this time will further help the TD mobile phone MT710 occupy the high-end smart phone market in 2010 will be the year 3G optimization, 3G is expected to achieve large-scale growth in the number of users. It seems in the industry, China Mobile TD this year, plans to develop 30 million users, together with other two telecom operators, the National this year, the total number of 3G users is likely to leap to 100 million level.
Motorola overweight to seize the Chinese market
In addition to MT710, Motorola also recently launched Android platform, based on its latest handsets ME600, desire coded to occupy the Chinese market, the product is also China’s first mobile phone equipped with a MOTOBLUR.
Motorola developed MOTOBLUR, achieved a new generation of interactive mobile Internet converged applications, so that the system based on the Android smart phone has become more personalized and intelligent. MOTOBLUR is currently the world’s only one real-time synchronization contacts, mail, news, photos and other content solutions that can be automatically updated and the content pushed directly to mobile phone users sent to the main screen.
Official statistics, ME600 by the onboard MOTOBLUR easy to set up, and the safe and reliable. Once the phone is lost, users can locate cell phone location through the network and, when necessary for data removal. When the user in the next one to support MOTOBLUR enabled smart phones, enter your user name and password to be able to in the previous network configuration and mail services to restore all of the contact information as well as friends dynamic.




