Telecom And Phone

The 21st century LiuFangYuan hangzhou economic reports The core clew: no matter what kind of business model, or how to move the contents, all these measures to solve the key problems are: how to let users into scale? China mobile phones in hangzhou in a just read base, the home office has been hold its rapid expansion of personnel. ”The base has many employees, while about 140 in May last year, official organization operation base only less than 40 people.” June 24, mobile reading base in general and loyal wear, told reporters. One time, along with the increase in the number of personnel is increasingly hot electronic reading of the market.

From content providers to hardware manufacturers to telecom operators, a chain of integrated marketing, control of ambition. Back 5.5 billion mobile phone users, huge in mobile reading, to external infinite daydream.

Nonetheless, the reporter in its mobile phone interview, still feel read base on the urgency of upper up and down.

In fact, in this movement May 5th announce his mobile phone business formally, reading and commercial online Chinese, we are different types of e-books, has launched their early electronic reading platform. Half of the employee is responsible for content editing Mobile reading is the content industry and mobile communication.

Wear and loyal to highlight the importance of content, the idea of moving, joint industrial chain, “create new, open book distribution channels”, so as to promote the value scale development content. Among them, the first measure, is free flow as soon as possible to attract users involved. ”Before, because of the traffic fee for mobile Internet users have a guard of fear.” Wear and loyal said, “free flow of the purpose is to let the user need not worry completely, reduce the use of mobile reading threshold.” In fact, the flow in the mobile value-added service fee income has been occupies a large proportion, moving it can drive. Secondly, moving in the resources of an organization, especially stressed business scale, marketing.

“A lot of business, moving does not bear obligations.

And mobile reading marketing strategy of China mobile business companies are moving.

Provinces by various means, the investment of resources, promote the development of the scale.” user Wear and loyalty.

According to understand, from January to the end of April, since in mobile phone subscribers to read access to 15 million. In content, mobile proposed “fine operation” of new ideas.

According to the reporter, although based on content operation partners,