D.phone report: half of users 3G experience
Domestic biggest communication chain, d.phone has issued the first quarter 3G consumers by 2010, research report, according to a report on 3G era consumer experience into consumer price advantage over weight first. It is reported that the consumers surveyed 650 bits of choose and buy, or 50.2 percent, said 3G handset consumer, pay more attention to the purchase process 3G handset value-added services and consumer experience and professional degrees, Additionally, the price still 45.7% consumers to determine its purchase behavior of the most important factors.
In addition, the value of that first 4.1% consumers mobile and practical function. This is, in recent years, research consumer behavior, appeared for the first time, and the price back to become the most important factors of consumers experience. The report shows that the attention of consumer spending or 50.2 percent experience, about 60% of 25-55, this part of the business affairs personage pays attention to the texture and consumer mobile video, appearance, 3G network application and large flow call phone performance etc.
And about 35% of consumers for 14-25 students, this part of the consumer groups in understanding, experience product performance, appearance, price, the buyers will also provide practical requirement after the pre-installed software, such as UC, happy, QQ, sina http://t.sina.com.cn (micro) chat tools as well as video and pictures.
In addition, about 5% of 3G mobile phone while consumers only calls, simple message needs.
Notable is, the value of the consumers in purchasing price 3G products, usually pays attention to professional phone store chain stores and promotions.
Business reporter wu operation