Telecom And Phone

Daily News (EU Taotao) yesterday, BlackBerry (BlackBerry) mobile phone maker RIM signed an agreement with Digital China, which became a BlackBerry smart phones in the Chinese market distributors. Although the two partners is not a positive attitude, but this signing has meant Blackberry opened a prelude to entry into the Chinese market.

At yesterday’s signing the scene, RIM Co-CEO Jame Balsillie bluntly, Digital China in the Chinese market the existing sales channels, will help the company in the Chinese market to promote BlackBerry. Reporter was informed that, in order to open up the situation in the Chinese market as soon as possible, in addition to the cooperation with Digital China, James In the course of this visit will also work with China Mobile chairman Wang Jianzhou talks and will be announced today a new strategic cooperation agreement.

For and RIM’s co-operation, Digital Consumer Strategy Part President Wang Huamao revealed that becoming a distributor of BlackBerry in China will be followed through the channels across the country to sell BlackBerry cell phones, even the telecom operators will also benefit from Digital China getting goods.

With the original Pushmail (push mail) services, BlackBerry is currently the number of users worldwide reached 36 million, and occupy the U.S. smart phone market, the first position.Users in China, waiting for years later, in May 2006, RIM and China Mobile signed a cooperation agreement to sights to China’s business user groups, especially those multinational companies in China branch offices.

Over the past three years, after the BlackBerry progress in the Chinese market does not achieve the desired effect, in the high-end market share does not take much. The reason for the BlackBerry service in the high tariff is an important factor in causing this situation. At present, only for the Mainland China Mobile launched the BlackBerry users a choice of three packages, monthly minimum fees for 398 yuan. In addition, users through China Mobile to buy the number of BlackBerry models are rarely, buying natural enthusiasm is not high.

Faced with high tariff and mobile phone types of deprivation, some of BlackBerry fans will be transferred to the gray market perspective, this demand makes the parallel BlackBerry and other places in Zhongguancun, once hot. However, the enthusiasts to buy parallel imports, BlackBerry, you can not use to feature BlackBerry services and experience is bound to decrease.

In order to improve this unfavorable situation, RIM this year, China was spun off from the Asia-Pacific region, and start are familiar with the Chinese market as China’s president, Rui Xie, this co-operation with Digital China is an important one of the measures. After taking the helm, Xie Rui has publicly said that the large enterprises, SMEs and individual users, will be RIM’s business in the Chinese market to expand the target audience, which for the co-operation with Digital China has laid a hint.

It is noteworthy that, in order to enhance the sales of BlackBerry, RIM in the Chinese market and the telecom operators have also been adjusted cooperation strategy. It is reported that, while continuing to maintain co-operation with China Mobile at the same time, RIM will soon be successively with China Telecom, and China Unicom to launch related products.

It seems in the industry, RIM co-operation with Digital China Mainland is expected to bring down BlackBerry services. Some analysts pointed out that Digital China to join, breaking the domestic users only through the telecom operators to buy BlackBerry bondage; the other hand, telecom operators, BlackBerry users have a higher ARPU (average revenue per user ) values, in order to compete for such high-end users, telecom operators will inevitably set up on the tariff adjustment, this will probably be the birth of a BlackBerry mobile phones and services, price war. CFP / for map