Mobile Phone Game Into High-Income Group
According to LeWang when aeryn joint consultation “the 2009 second China mobile gaming user behavior” data research results showed: mobile games users are balanced, and constitutes high income groups have markedly increased. User Age: 18-30 years younger users are still the mainstream users and mobile gaming equilibrium LeWang when user constitutes trend data show that the research from 2009 mobile games, mobile phone users age distribution by young users still play as the main body, 18-24 year old user accounts for the users to 72.1%. As a new mobile gaming entertainment content, attracted a lot of new things have strong ability to accept, and there is a high demand for entertainment content of the younger generation. At the same time, the cellular phone game user constitutes gradually tends to balance: 25 years old and under the age of 18 mobile games each user groups are compared with last year, one must increase user accounts under 18 years of age, last year by 0.6%, aged 25 year for users 16.7% 1.8%. Although mobile games, and a younger users after 80 users are still the mainstream of mobile games, but the player is part of user groups, and gradually mature in the future, the number of users after 90 will gradually increase, cell phone games users age levels will become more balanced distribution of different ages, the user needs and provide the differentiation of product segmentation will become more necessary. Income distribution: high income groups increased last year when LeWang investigation data shows, the cellular phone game in the users monthly income 10 ~ 3000 yuan between, the ratio of 48.5% in 2008. Income of higher income than 2000 yuan of 22.7%, user group than in 2008 than the rise of 7.9 percent, the income is in 1000 yuan of the following for 45.2%, low-income populations than for 2008 than 8.6% reduction. The data shows that the changes of student group cell phone games users to occupational group development tendency. Users monthly income distribution and age, education, vocational distribution has strong correlation, comprehensive aspects data, with the passage of time after 80 student group is gradually into the workplace, thus make the cell phone games users of income distribution situation gradually improve. The above data shows as mobile gaming market development, 2009 mobile games of user groups attributes appear certain trend. The 2009 China mobile gaming user behavior investigation report “mobile phone users from the game, the game features and usage, consumption attitude on the latest research aspects, the results will be released data, mobile game developers and content service providers, etc, providing reference for each chain with strategic support.
